Sales force management leadership, innovation, technology
Material type: TextPublication details: New York Routledge 2016Edition: Twelfth editionDescription: 465ISBN:- 9781138951723
- 658.8101 JOH
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Symbiosis Institute of Business Management - Hyderabad General | Reference | 658.8101 JOH (Browse shelf(Opens below)) | Available | SIBMH-B-9253 |
"n this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice."
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