Sales force management
Johnston, Mark W.
Sales force management leadership, innovation, technology - Twelfth edition - New York Routledge 2016 - 465
"n this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice."
9781138951723
Formulation of a sales program
Sales management
Industrial
BUSINESS & ECONOMICS
658.8101 / JOH
Sales force management leadership, innovation, technology - Twelfth edition - New York Routledge 2016 - 465
"n this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice."
9781138951723
Formulation of a sales program
Sales management
Industrial
BUSINESS & ECONOMICS
658.8101 / JOH
