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WORD OF MOUTH ADVERTISING by
  • HARRIS, GODFREY
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASTER MIND BOOKS 1998
Availability: Items available for loan: Symbiosis International University Central Library (1)Call number: 659.113 HAR 14140.
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Ownership Quotient : putting the service profit chain to work for unbeatable competitive advantage by
  • Heskett, James L
  • Sasser, W. Earl
  • Wheeler, Joe
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Press 2008
Availability: Items available for loan: Symbiosis Centre for Information Technology (1)Call number: 658.1 HES/SAS. Symbiosis Centre for Management and Human Resource Development (1)Call number: 659.1 HES.
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The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage / James L. Heskett, W. Earl Sasser, Joe Wheeler. by
  • Heskett, James L
  • Sasser, Earl W
  • Wheeler, Joe
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Press, c2008
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Availability: Items available for loan: Symbiosis Institute of Management Studies (1)Call number: 659.1 HES. Symbiosis International University Central Library (1)Call number: 659.1/HES 39757.
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Connected marketing : the viral, buzz and word of mouth revolution by
  • Kirby, Justin [Editor] Marsden, Paul [Editor]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Butterworth-Heinemann 2006
Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 658.8 JUS.
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