Marketing Management Czinkota Michael R. & Kotabe Masski
Material type: TextPublication details: New Delhi Cengage Learning 1988 2011 (reprint)Edition: 2 ednDescription: 598 pages, PBISBN:- 9788131501177
- 658.8 / KOT SIMS-B-021386
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Symbiosis Institute of Management Studies SIMS-8/1.3 | 658.8 / KOT SIMS-B-021386 (Browse shelf(Opens below)) | Available | SIMS-B-021386 |
Thats why Marketing Management by Czinkota and Kotabe takes a direct no bull approach bringing concepts to life without dry explanations and unnecessary extra information.
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