Amazon cover image
Image from Amazon.com

Marketing Management Czinkota Michael R. & Kotabe Masski

By: Contributor(s): Material type: TextTextPublication details: New Delhi Cengage Learning 1988 2011 (reprint)Edition: 2 ednDescription: 598 pages, PBISBN:
  • 9788131501177
DDC classification:
  • 658.8 / KOT SIMS-B-021386
Summary: Thats why Marketing Management by Czinkota and Kotabe takes a direct no bull approach bringing concepts to life without dry explanations and unnecessary extra information.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Institute of Management Studies SIMS-8/1.3 658.8 / KOT SIMS-B-021386 (Browse shelf(Opens below)) Available SIMS-B-021386

Thats why Marketing Management by Czinkota and Kotabe takes a direct no bull approach bringing concepts to life without dry explanations and unnecessary extra information.

There are no comments on this title.

to post a comment.