Marketing Management (Record no. 591647)
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000 -LEADER | |
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fixed length control field | 00657nam a22001697a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 171006b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131501177 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 / KOT |
Cutter | SIMS-B-021386 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Czinkota Michael R. |
245 ## - TITLE STATEMENT | |
Title | Marketing Management |
Statement of responsibility, etc | Czinkota Michael R. & Kotabe Masski |
250 ## - EDITION STATEMENT | |
Edition statement | 2 edn |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi |
Name of publisher, distributor, etc | Cengage Learning |
Date of publication, distribution, etc | 1988 |
-- | 2011 (reprint) |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 598 pages, PB |
520 ## - SUMMARY, ETC. | |
Summary, etc | Thats why Marketing Management by Czinkota and Kotabe takes a direct no bull approach bringing concepts to life without dry explanations and unnecessary extra information. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kotabe Masski |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Koha item type |
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Dewey Decimal Classification | Symbiosis Institute of Management Studies | Symbiosis Institute of Management Studies | SIMS-8/1.3 | 06/10/2017 | 658.8 / KOT SIMS-B-021386 | SIMS-B-021386 | 22/06/2024 | Books |