Marketing Management (Record no. 591647)

MARC details
000 -LEADER
fixed length control field 00657nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171006b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131501177
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 / KOT
Cutter SIMS-B-021386
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Czinkota Michael R.
245 ## - TITLE STATEMENT
Title Marketing Management
Statement of responsibility, etc Czinkota Michael R. & Kotabe Masski
250 ## - EDITION STATEMENT
Edition statement 2 edn
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Cengage Learning
Date of publication, distribution, etc 1988
-- 2011 (reprint)
300 ## - PHYSICAL DESCRIPTION
Extent 598 pages, PB
520 ## - SUMMARY, ETC.
Summary, etc Thats why Marketing Management by Czinkota and Kotabe takes a direct no bull approach bringing concepts to life without dry explanations and unnecessary extra information.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotabe Masski
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Symbiosis Institute of Management Studies Symbiosis Institute of Management Studies SIMS-8/1.3 06/10/2017 658.8 / KOT SIMS-B-021386 SIMS-B-021386 22/06/2024 Books