Marketing Management
Czinkota Michael R.
Marketing Management Czinkota Michael R. & Kotabe Masski - 2 edn - New Delhi Cengage Learning 1988 2011 (reprint) - 598 pages, PB
Thats why Marketing Management by Czinkota and Kotabe takes a direct no bull approach bringing concepts to life without dry explanations and unnecessary extra information.
9788131501177
658.8 / KOT / SIMS-B-021386
Marketing Management Czinkota Michael R. & Kotabe Masski - 2 edn - New Delhi Cengage Learning 1988 2011 (reprint) - 598 pages, PB
Thats why Marketing Management by Czinkota and Kotabe takes a direct no bull approach bringing concepts to life without dry explanations and unnecessary extra information.
9788131501177
658.8 / KOT / SIMS-B-021386
