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Service Management Marketing: A Customer Relationship Management approach by
  • Gronroos Christian
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: John Whiley 1990
Availability: Items available for loan: Symbiosis Institute of Business Management, Bengaluru (1)Call number: 658.5 GRO.
Service Management And Marketing A Customer Relationship Management Approach by
  • Gronroos Christian
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons 2001
Availability: Items available for loan: Symbiosis Centre for Management Studies, Vimannagar (1)Call number: 658.8 GRO/SER 3266. Symbiosis Institute of International Business (1)Call number: 658.834 2 GRO.
Legends in marketing. Christian Grönroos / series editor, Jagdish N. Sheth, & vol.editor, Fisk Raymond P by
  • Grönroos, Christian, 1947-
  • Sheth, Jagdish N
  • Fisk Raymond P
Series: . Service Marketing | Legends in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publication 2013
Other title:
  • Christian Grönroos
Availability: Items available for reference: Symbiosis International University Central Library: Not For Loan (8)Call number: 658.80092/GRO 39382, ...
SERVICE MANAGEMENT AND MARKETING : A CUSTOMER RELATIONSHIP MANAGEMENT APPROACH. by
  • GRONROOS, CHRISTIAN
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICHESTER. JOHN WILEY & SONS, LTD. 2000
Availability: Items available for loan: Symbiosis Centre for Management and Human Resource Development (1)Call number: GRO.
Legends in Marketing by
  • Gronroos, Christian
  • Seth, Jagdish Series Ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi SAGE Publications India Pvt. Ltd. 2013
Availability: Items available for loan: Symbiosis Centre for Management Studies, Vimannagar (8)Call number: 658.80092 / FIS 11302, ...
Service management and marketing: managing the moments of truth in service competition by
  • Gronroos, Christian
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Willy India 2012
Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (7)Call number: 658.8 GRO, ...
Service Management And Marketing by
  • Gronroos Christian
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley & Sons. 2000
Availability: Items available for loan: Symbiosis Institute of Operation Management (1)Call number: 658.8 GRO.
Service Management And Marketing 3 Rd Ed by
  • Gronroos Christian
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi John Wiley And Sons 2011
Availability: No items available.
Service management and marketing: managing the moments of truth in service competition by
  • Gronroos, Christian
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Willy India 2012
Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 658.8 GRO.
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