Rural marketing

By:

Kashyap, Pradeep

Publication details: Pearson Chennai; New Delhi 2023Edition: 4th edDescription: xxvi, 335 pages: illustrations; 28 cmISBN:

9789356063150

Subject(s):

DDC classification:

658.8 KAS

Summary: "Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. Examples from real-world organizations, the author's own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike."

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-6374
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-6375
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-6376
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-6377
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-6378
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-6131
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-6132
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-6136
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-6133
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-6137
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-6134
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-6135
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-6130

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"Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. Examples from real-world organizations, the author's own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike."

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