Rural marketing (Record no. 680581)

MARC details
000 -LEADER
fixed length control field 01068 a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180629b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789356063150
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter KAS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kashyap, Pradeep
245 ## - TITLE STATEMENT
Title Rural marketing
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson
Place of publication, distribution, etc Chennai; New Delhi
Date of publication, distribution, etc 2023
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 335 pages: illustrations; 28 cm
520 ## - SUMMARY, ETC.
Summary, etc "Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. Examples from real-world organizations, the author's own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Small business marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Rural industries
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 08/09/2023 Shah Book House Pvt. Ltd. 563.63 658.8 KAS SIBMH-BB-6131 08/09/2023 835.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 08/09/2023 Shah Book House Pvt. Ltd. 563.63 658.8 KAS SIBMH-BB-6132 08/09/2023 835.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 08/09/2023 Shah Book House Pvt. Ltd. 563.63 658.8 KAS SIBMH-BB-6136 28/11/2024 835.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 08/09/2023 Shah Book House Pvt. Ltd. 563.63 658.8 KAS SIBMH-BB-6133 13/03/2024 835.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 08/09/2023 Shah Book House Pvt. Ltd. 563.63 658.8 KAS SIBMH-BB-6137 31/07/2024 835.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 08/09/2023 Shah Book House Pvt. Ltd. 563.63 658.8 KAS SIBMH-BB-6134 08/09/2023 835.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 08/09/2023 Shah Book House Pvt. Ltd. 563.63 658.8 KAS SIBMH-BB-6135 08/09/2023 835.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 08/09/2023 Shah Book House Pvt. Ltd. 563.63 658.8 KAS SIBMH-BB-6130 25/10/2023 835.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/07/2024 Shah Book House Pvt. Ltd. 567.60 658.8 KAS SIBMH-BB-6374 29/07/2024 860.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/07/2024 Shah Book House Pvt. Ltd. 567.60 658.8 KAS SIBMH-BB-6375 29/07/2024 860.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/07/2024 Shah Book House Pvt. Ltd. 567.60 658.8 KAS SIBMH-BB-6376 29/07/2024 860.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/07/2024 Shah Book House Pvt. Ltd. 567.60 658.8 KAS SIBMH-BB-6377 29/07/2024 860.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 29/07/2024 Shah Book House Pvt. Ltd. 567.60 658.8 KAS SIBMH-BB-6378 29/07/2024 860.00 Book-Bank