Rural marketing
Kashyap, Pradeep
Rural marketing - 4th ed. - Chennai; New Delhi Pearson 2023 - xxvi, 335 pages: illustrations; 28 cm
"Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. Examples from real-world organizations, the author's own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike."
9789356063150
Small business marketing
Target marketing
Rural industries
Marketing Management
658.8 / KAS
Rural marketing - 4th ed. - Chennai; New Delhi Pearson 2023 - xxvi, 335 pages: illustrations; 28 cm
"Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. Examples from real-world organizations, the author's own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike."
9789356063150
Small business marketing
Target marketing
Rural industries
Marketing Management
658.8 / KAS
