Principles of marketing
Publication details: Pearson 2018 NoidaEdition: 17th edDescription: xxii, 701ISBN:- 9789352865611
- 658.8 KOT
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| 658.45 MON Business communication: from principles to practice | 658.8 KOT Principles of marketing | 658.8 KOT Principles of marketing | 658.8 KOT Principles of marketing | 658.8342 SCH Consumer behavior | 658.8342 SCH Consumer behavior | 658.8342 SCH Consumer behavior |
"Updated and streamlined, 'Principles of Marketing', 11th edition, tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field."
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