Principles of marketing (Record no. 674982)

MARC details
000 -LEADER
fixed length control field 00688 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230130b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789352865611
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Principles of marketing
250 ## - EDITION STATEMENT
Edition statement 17th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2018
Place of publication, distribution, etc Noida
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 701
520 ## - SUMMARY, ETC.
Summary, etc "Updated and streamlined, 'Principles of Marketing', 11th edition, tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Agnihotri, Prafulla Y.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book-Bank
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0141 23/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0142 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0143 22/08/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0144 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0145 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0146 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0147 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0148 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0149 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0150 23/09/2024 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0151 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0152 21/07/2023 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0153 29/07/2023 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0154 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0155 13/08/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0156 17/02/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0157 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0158 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0159 26/07/2024 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0160 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0161 02/01/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0162 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0163 24/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0164 01/08/2024 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0165 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0166 03/04/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0167 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0168 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0169 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0170 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0171 21/07/2023 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0172 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0173 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0174 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0175 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0176 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0177 30/07/2024 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0178 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0179 29/07/2024 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0180 03/01/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0181 15/09/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0182 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0183 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0184 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0185 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0186 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0187 19/03/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0188 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0189 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0190 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0191 11/12/2023 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0192 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0193 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0194 13/05/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0195 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0196 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0197 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0198 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0199 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0200 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0201 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0202 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0203 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0204 02/09/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0205 23/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0206 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0207 27/12/2023 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0208 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0209 22/07/2025 970.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 28/01/2023 Shah Book House Pvt. Ltd. 640.20 658.8 KOT SCMSH-BB-0210 26/08/2025 970.00 Book-Bank
    Dewey Decimal Classification     General Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 08/08/2023 Laxmi Book Distributers 710.50 658.8 KOT SCMSH-B-26 05/02/2025 1015.00 Books
    Dewey Decimal Classification     General Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 08/08/2023 Laxmi Book Distributers 710.50 658.8 KOT SCMSH-B-27 10/12/2024 1015.00 Books
    Dewey Decimal Classification     General Book Symbiosis Centre for Management Studies, Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 08/08/2023 Laxmi Book Distributers 710.50 658.8 KOT SCMSH-B-28 22/01/2025 1015.00 Books