Principles of marketing
Kotler, Philip
Principles of marketing - 17th ed. - Noida Pearson 2018 - xxii, 701
"Updated and streamlined, 'Principles of Marketing', 11th edition, tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field."
9789352865611
Marketing
658.8 / KOT
Principles of marketing - 17th ed. - Noida Pearson 2018 - xxii, 701
"Updated and streamlined, 'Principles of Marketing', 11th edition, tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field."
9789352865611
Marketing
658.8 / KOT