Beating the commodity trap how to maximize your competitive position and increase your pricing power

By:

D'Aveni, Richard A

Material type: Text

TextPublication details: Harvard Business Press 2010 Boston, MassDescription: xiv, 194 pages : illustrations ; 24 cmISBN:

9781422103159

Subject(s):

DDC classification:

658.802 DAV

Summary: "In this book, Richard D'Aveni provides a radical new framework for fighting commoditization. Drawing on an in-depth study of more than 30 industries, he provides a tool for diagnosing your competitive position and shows you how to strengthen it."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.802 DAV (Browse shelf(Opens below))	Available		SIBMH-B-10085

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Previous	658.80019 SIN Reverse psychology marketing	658.802 CAP Frameworks for market strategy	658.802 COP Marketing communications management:	658.802 DAV Beating the commodity trap	658.802 DEN Killing giants: 10 strategies to topple the Goliath in your industry	658.802 KUR The little blue book of marketing	658.802 LIN Data mining techniques:	Next

"In this book, Richard D'Aveni provides a radical new framework for fighting commoditization. Drawing on an in-depth study of more than 30 industries, he provides a tool for diagnosing your competitive position and shows you how to strengthen it."

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