Beating the commodity trap
D'Aveni, Richard A.
Beating the commodity trap how to maximize your competitive position and increase your pricing power - Boston, Mass Harvard Business Press 2010 - xiv, 194 pages : illustrations ; 24 cm
"In this book, Richard D'Aveni provides a radical new framework for fighting commoditization. Drawing on an in-depth study of more than 30 industries, he provides a tool for diagnosing your competitive position and shows you how to strengthen it."
9781422103159
Strategic planning
Commercial products
Consumption
Economics
658.802 / DAV
Beating the commodity trap how to maximize your competitive position and increase your pricing power - Boston, Mass Harvard Business Press 2010 - xiv, 194 pages : illustrations ; 24 cm
"In this book, Richard D'Aveni provides a radical new framework for fighting commoditization. Drawing on an in-depth study of more than 30 industries, he provides a tool for diagnosing your competitive position and shows you how to strengthen it."
9781422103159
Strategic planning
Commercial products
Consumption
Economics
658.802 / DAV
