Strategic corporate communication: a global approach for doing business in the new India
Material type:
TextPublication details: McGraw-Hill New Delhi 2009Description: xiv, 353 pagesISBN: - 9780070618169
- 658.45 ARG
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Symbiosis Institute of Business Management - Hyderabad General | Text Book | 658.45 ARG (Browse shelf(Opens below)) | Available | SIBMH-B-4265 |
"Strategic Corporate Communication provides a practical and precise game plan for effectively conveying your company's message to both employees based in India and to your Indian customers. In it, Argenti provides key background information on why and how India's influence is changing corporate communication."
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