Strategic corporate communication:
Argenti, Paul A.
Strategic corporate communication: a global approach for doing business in the new India - New Delhi McGraw-Hill 2009 - xiv, 353 pages
"Strategic Corporate Communication provides a practical and precise game plan for effectively conveying your company's message to both employees based in India and to your Indian customers. In it, Argenti provides key background information on why and how India's influence is changing corporate communication."
9780070618169
Corporations
Public relations
India
International business enterprises
Communication in management
658.45 / ARG
Strategic corporate communication: a global approach for doing business in the new India - New Delhi McGraw-Hill 2009 - xiv, 353 pages
"Strategic Corporate Communication provides a practical and precise game plan for effectively conveying your company's message to both employees based in India and to your Indian customers. In it, Argenti provides key background information on why and how India's influence is changing corporate communication."
9780070618169
Corporations
Public relations
India
International business enterprises
Communication in management
658.45 / ARG
