Strategic corporate communication: (Record no. 566313)

MARC details
000 -LEADER
fixed length control field 00937nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160127s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070618169
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.45
Cutter ARG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Argenti, Paul A.
245 ## - TITLE STATEMENT
Title Strategic corporate communication:
Remainder of title a global approach for doing business in the new India
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGraw-Hill
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 353 pages
365 ## - TRADE PRICE
Price type code 595.00
520 ## - SUMMARY, ETC.
Summary, etc "Strategic Corporate Communication provides a practical and precise game plan for effectively conveying your company's message to both employees based in India and to your Indian customers. In it, Argenti provides key background information on why and how India's influence is changing corporate communication."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element India
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 27/01/2016 World Book Links 595.00 658.45 ARG SIBMH-B-4265 27/01/2016 Books