Marketing management: a South African perspective
Material type:
TextPublication details: Pearson Prentice Hall New Delhi 2009Edition: 13th edDescription: xlvii,647, various paginationISBN: - 9788131716830
- 658.8 KOT
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
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