Marketing management: (Record no. 343691)

MARC details
000 -LEADER
fixed length control field 00856nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150407s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131716830
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing management:
Remainder of title a South African perspective
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson Prentice Hall
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent xlvii,647, various pagination
520 ## - SUMMARY, ETC.
Summary, etc This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Koshy, Abraham
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jha, Mithileshwar
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 699.00 658.8 KOT SIBMH-B-520 07/04/2015 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 699.00 658.8 KOT SIBMH-B-521 24/10/2025 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 699.00 658.8 KOT SIBMH-B-522 18/07/2017 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 699.00 658.8 KOT SIBMH-B-523 25/07/2017 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 699.00 658.8 KOT SIBMH-B-524 10/11/2022 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 699.00 658.8 KOT SIBMH-B-525 06/11/2017 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 699.00 658.8 KOT SIBMH-B-963 26/10/2018 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 699.00 658.8 KOT SIBMH-B-964 07/08/2017 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 699.00 658.8 KOT SIBMH-B-965 14/12/2022 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 699.00 658.8 KOT SIBMH-B-966 29/10/2025 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 699.00 658.8 KOT SIBMH-B-967 03/04/2019 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 699.00 658.8 KOT SIBMH-B-968 23/10/2024 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 699.00 658.8 KOT SIBMH-B-969 10/10/2025 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 699.00 658.8 KOT SIBMH-B-970 08/09/2018 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 699.00 658.8 KOT SIBMH-B-971 14/10/2025 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 699.00 658.8 KOT SIBMH-B-972 13/10/2025 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 699.00 658.8 KOT SIBMH-B-973 07/04/2015 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 699.00 658.8 KOT SIBMH-B-974 27/10/2025 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 699.00 658.8 KOT SIBMH-B-975 21/06/2025 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 699.00 658.8 KOT SIBMH-B-976 31/10/2025 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 699.00 658.8 KOT SIBMH-B-977 14/10/2025 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 699.00 658.8 KOT SIBMH-B-978 07/04/2015 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 699.00 658.8 KOT SIBMH-B-979 31/10/2025 Books