Marketing management:
Kotler, Philip
Marketing management: a South African perspective - 13th ed. - New Delhi Pearson Prentice Hall 2009 - xlvii,647, various pagination
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
9788131716830
Management
Marketing
Strategic management
658.8 / KOT
Marketing management: a South African perspective - 13th ed. - New Delhi Pearson Prentice Hall 2009 - xlvii,647, various pagination
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
9788131716830
Management
Marketing
Strategic management
658.8 / KOT
