GLOBAL BRAND INTEGRITY MANAGEMENT

By:

POST RICHARD S

Material type: Text

TextLanguage: English Publication details: TATA MACGRAW HILL NEW DELHI 2008Description: 309ISBN:

9780070229525

Subject(s):

DDC classification:

658.827 POS/POS

Summary: AUTHORS RICHARD POST AND PENELOPE POST EXPLAIN WHY AND HOW TO IMPLEMENT A BRAND/PRODUCT INTEGRITY PROGRAM, TRANSLATING SECURTY PRACTICE INTO MANAGEMENT PRINCIPLES THAT RISK,ETC.,

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business	658.827 POS/POS (Browse shelf(Opens below))	Available		SIIB-B-10254

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Previous	658.827 PAT Branding : Concepts And Process	658.827 PER Before The Brand	658.827 PET Techno Brands	658.827 POS/POS GLOBAL BRAND INTEGRITY MANAGEMENT	658.827 PRI/THO Brand Spirit	658.827 RAN Branding : A Practical Guide To Planning Your Strategy	658.827 RAN Branding : A Practical Guide To Planning Your Strategy	Next

AUTHORS RICHARD POST AND PENELOPE POST EXPLAIN WHY AND HOW TO IMPLEMENT A BRAND/PRODUCT INTEGRITY PROGRAM, TRANSLATING SECURTY PRACTICE INTO MANAGEMENT PRINCIPLES THAT RISK,ETC.,

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