GLOBAL BRAND INTEGRITY MANAGEMENT (Record no. 158754)

MARC details
000 -LEADER
fixed length control field 00740nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211202120448.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131217s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070229525
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 POS/POS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name POST RICHARD S
245 ## - TITLE STATEMENT
Title GLOBAL BRAND INTEGRITY MANAGEMENT
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc TATA MACGRAW HILL
Place of publication, distribution, etc NEW DELHI
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent 309
365 ## - TRADE PRICE
Price type code Rs
520 ## - SUMMARY, ETC.
Summary, etc AUTHORS RICHARD POST AND PENELOPE POST EXPLAIN WHY AND HOW TO IMPLEMENT A BRAND/PRODUCT INTEGRITY PROGRAM, TRANSLATING SECURTY PRACTICE INTO MANAGEMENT PRINCIPLES THAT RISK,ETC.,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Global Brand Integrity Management (G-11)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING BRAND
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis Institute of International Business Symbiosis Institute of International Business 16/02/2010 TECHNICAL BOOKS 520.00   658.827 POS/POS SIIB-B-10254 20/12/2013 20/12/2013 Books