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GLOBAL BRAND INTEGRITY MANAGEMENT

POST RICHARD S

GLOBAL BRAND INTEGRITY MANAGEMENT - NEW DELHI TATA MACGRAW HILL 2008 - 309

AUTHORS RICHARD POST AND PENELOPE POST EXPLAIN WHY AND HOW TO IMPLEMENT A BRAND/PRODUCT INTEGRITY PROGRAM, TRANSLATING SECURTY PRACTICE INTO MANAGEMENT PRINCIPLES THAT RISK,ETC.,

ISBN: 9780070229525

Subjects--Topical Terms:
Global Brand Integrity Management (G-11)
MARKETING BRAND

Dewey Class. No.: 658.827 POS/POS

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