Segmentation And Target Marketing Concepts And Cases

By:

Suresh K

Material type: Text

TextPublication details: Icfai Press Hyderabad 2005Edition: 1Description: 197ISBN:

9788178815794

Subject(s):

Marketing General (G-47)

DDC classification:

658.802 SUR

Summary: This Book Deals With The Aspects Of Positioning Brand In The Minds Of Customers Demands A Clear Understanding Of The Markets Composition. This Is Achieved Through Segmentation And Target Marketing. A Thorough Analysis Of The Segments Helps Marketers To

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Centre for Management Studies, Vimannagar	658.802 SUR/SEG (Browse shelf(Opens below))	Available		SCMSUGV-B-1478
Books	Symbiosis Institute of International Business	658.802 (Browse shelf(Opens below))	Available		SIIB-B-8549

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Previous	658.80028 RUD Data mining : modeling data for marketing, risk and customer relationship management	658.800285 LIN DATABASE MARKETING	658.80081 TUN BRANDED MALE : MARKETING TO MEN	658.802 Segmentation And Target Marketing Concepts And Cases	658.802 MARKETING MANAGEMENT	658.802 MARKETING COMMUNICATIONS INDUSTRY	658.802 Marketing management	Next

This Book Deals With The Aspects Of Positioning Brand In The Minds Of Customers Demands A Clear Understanding Of The Markets Composition. This Is Achieved Through Segmentation And Target Marketing. A Thorough Analysis Of The Segments Helps Marketers To

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