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Segmentation And Target Marketing Concepts And Cases

Suresh K

Segmentation And Target Marketing Concepts And Cases - 1 - Hyderabad Icfai Press 2005 - 197

This Book Deals With The Aspects Of Positioning Brand In The Minds Of Customers Demands A Clear Understanding Of The Markets Composition. This Is Achieved Through Segmentation And Target Marketing. A Thorough Analysis Of The Segments Helps Marketers To

English

ISBN: 9788178815794

Subjects--Topical Terms:
Marketing General (G-47)

Dewey Class. No.: 658.802 SUR

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