Segmentation And Target Marketing Concepts And Cases (Record no. 98156)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00788nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220322121643.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131007s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788178815794 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 SUR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Suresh K |
| 245 ## - TITLE STATEMENT | |
| Title | Segmentation And Target Marketing Concepts And Cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Icfai Press |
| Place of publication, distribution, etc | Hyderabad |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 197 |
| 365 ## - TRADE PRICE | |
| Price type code | Rs |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This Book Deals With The Aspects Of Positioning Brand In The Minds Of Customers Demands A Clear Understanding Of The Markets Composition. This Is Achieved Through Segmentation And Target Marketing. A Thorough Analysis Of The Segments Helps Marketers To |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing General (G-47) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis Centre for Management Studies, Vimannagar | Symbiosis Centre for Management Studies, Vimannagar | 20/11/2013 | 350.00 | 658.802 SUR/SEG | SCMSUGV-B-1478 | 29/12/2018 | 20/11/2013 | Books | ||||||
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 14/12/2007 | 340.00 | 658.802 | SIIB-B-8549 | 20/12/2013 | 20/12/2013 | Books | ICFAI PRESS |
