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Consumer Behavior : Building Marketing Strategy

By:

Hawkins I Del

Contributor(s):

David L Mothersbaugh, Amit Mookerjee

Material type: Text

Text

TextSeries: 0Publication details: Tata McGraw Hill Education Private Limited 2010 New DelhiEdition: 11th edDescription: 866 PaperbackISBN:

9780070682160

Subject(s):

Marketing strategy, Consumer behaviour, Motivation, Personality, Management

DDC classification:

658.8342 / Haw

Online resources:

Click here to access online

Summary: Consumer Behavior : Building Marketing Strategy

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management, Bengaluru SIBMB-12C	658.8342 HAW/MOT (Browse shelf(Opens below))	Checked out	31/07/2022	SIBMB-B-005529
Books	Symbiosis Institute of Business Management, Bengaluru SIBMB-12C	658.8342 Haw (Browse shelf(Opens below))	Available		SIBMB-B-005530

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Previous	658.8342 GOL Ecological Intelligence: Knowing the Hidden Impacts of What we Buy	658.8342 HAW Consumer Behaviour	658.8342 Haw Consumer Behavior : Building Marketing Strategy	658.8342 HAW/MOT Consumer Behavior : Building Marketing Strategy	658.8342 HOY/MAC Consumer Behavior	658.8342 ICF Case studies in consumer behaviour	658.8342 LAN Consumer Behavior in Action : Real-Life Applications for Marketing Managers	Next

Consumer Behavior : Building Marketing Strategy

English

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