Consumer Behavior : Building Marketing Strategy (Record no. 76049)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00794nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20141127154348.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130723s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070682160 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 / Haw |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins I Del |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior : Building Marketing Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata McGraw Hill Education Private Limited |
| Date of publication, distribution, etc | 2010 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 866 Paperback |
| 365 ## - TRADE PRICE | |
| Price amount | 510.00 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | 0 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Consumer Behavior : Building Marketing Strategy |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing strategy, Consumer behaviour, Motivation, Personality, Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | David L Mothersbaugh, Amit Mookerjee |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="www.tatamcgrawhill.com">www.tatamcgrawhill.com</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis Institute of Business Management, Bengaluru | Symbiosis Institute of Business Management, Bengaluru | SIBMB-12C | 02/08/2011 | 3 | 658.8342 HAW/MOT | SIBMB-B-005529 | 10/05/2019 | 25/04/2019 | 25/04/2019 | 23/07/2013 | Books | ||||
| Dewey Decimal Classification | Symbiosis Institute of Business Management, Bengaluru | Symbiosis Institute of Business Management, Bengaluru | SIBMB-12C | 02/08/2011 | 658.8342 Haw | SIBMB-B-005530 | 03/06/2014 | 23/07/2013 | Books |
