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Principles of marketing / David L. Kurtz, Louis E. Boone
Material type:
TextPublication details: New Delhi : South-Western (Cengage Learning), 2007.Edition: 12th edDescription: 624 p. : ill. ; 24 cmISBN: - 9788131502938
- 658.8 KUR
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Symbiosis Institute of Business Management, Bengaluru SIBMB-11A | 658.8 KUR (Browse shelf(Opens below)) | Available | SIBMB-B-002044 | |
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Symbiosis Institute of Business Management, Bengaluru SIBMB-11A | 658.8 KUR (Browse shelf(Opens below)) | Available | SIBMB-B-001899 | |
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Books
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Symbiosis Institute of Business Management, Bengaluru SIBMB-11A | 658.8 KUR (Browse shelf(Opens below)) | Available | SIBMB-B-002045 |
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| 658.8 KOZ Marketing Management : Text and Cases | 658.8 KUR Principles of marketing / | 658.8 KUR Principles of marketing / | 658.8 KUR Principles of marketing / | 658.8 LAM Essentials of Marketing | 658.8 LAM Essentials of Marketing | 658.816 NAG The strategy and tactics of pricing : |
Includes bibliographical references and index.
English
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