Principles of marketing / (Record no. 73748)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00617nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130723s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131502938 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KUR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kurtz, David L. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | David L. Kurtz, Louis E. Boone |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | South-Western (Cengage Learning), |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 624 p. : ill. ; 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. Consumer behavior. Marketing strategy. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boone, Louis E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis Institute of Business Management, Bengaluru | Symbiosis Institute of Business Management, Bengaluru | SIBMB-11A | 23/07/2013 | 0.00 | 658.8 KUR | SIBMB-B-002044 | 03/06/2014 | Books | ||||
| Dewey Decimal Classification | Symbiosis Institute of Business Management, Bengaluru | Symbiosis Institute of Business Management, Bengaluru | SIBMB-11A | 23/07/2013 | 0.00 | 658.8 KUR | SIBMB-B-001899 | 11/07/2024 | Books | ||||
| Dewey Decimal Classification | Symbiosis Institute of Business Management, Bengaluru | Symbiosis Institute of Business Management, Bengaluru | SIBMB-11A | 23/07/2013 | 0.00 | 658.8 KUR | SIBMB-B-002045 | 23/01/2019 | Books |
