Principles of marketing /
Kurtz, David L.
Principles of marketing / David L. Kurtz, Louis E. Boone - 12th ed. - New Delhi : South-Western (Cengage Learning), 2007. - 624 p. : ill. ; 24 cm.
Includes bibliographical references and index.
English
9788131502938
Marketing. Consumer behavior. Marketing strategy.
658.8 KUR
Principles of marketing / David L. Kurtz, Louis E. Boone - 12th ed. - New Delhi : South-Western (Cengage Learning), 2007. - 624 p. : ill. ; 24 cm.
Includes bibliographical references and index.
English
9788131502938
Marketing. Consumer behavior. Marketing strategy.
658.8 KUR
