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Services marketing
Material type:
TextPublication details: Cengage Learning 1990 New DelhiEdition: 4th edDescription: xvii,468 p.; ill.: 26 cmISBN: - 9788131516478
- 658.8 BAT
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Symbiosis Institute of Business Management - Hyderabad General | Text Book | 658.8 BAT (Browse shelf(Opens below)) | Not For Loan | SIBMH-B-2902 | |
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Symbiosis Institute of Business Management - Hyderabad General | Text Book | 658.8 BAT (Browse shelf(Opens below)) | Available | SIBMH-B-2903 | |
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Symbiosis Institute of Business Management - Hyderabad General | Text Book | 658.8 BAT (Browse shelf(Opens below)) | Available | SIBMH-B-2904 | |
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Symbiosis Institute of Business Management - Hyderabad General | Text Book | 658.8 BAT (Browse shelf(Opens below)) | Available | SIBMH-B-2905 |
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| 658.8 AND Business market management (B2B): understanding, creating, and delivering value | 658.8 AND Business market management (B2B): understanding, creating, and delivering value | 658.8 BAJ The practical marketer: your ultimate guide to consumer product marketing | 658.8 BAT Services marketing | 658.8 BAT Services marketing | 658.8 BAT Services marketing | 658.8 BAT Services marketing |
"Examines the use of services marketing as a competitive tool from a uniquely broad perspective. This text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products."
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