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Services marketing

By: Material type: TextTextPublication details: Cengage Learning 1990 New DelhiEdition: 4th edDescription: xvii,468 p.; ill.: 26 cmISBN:
  • 9788131516478
Subject(s): DDC classification:
  • 658.8  BAT
Summary: "Examines the use of services marketing as a competitive tool from a uniquely broad perspective. This text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products."
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 BAT (Browse shelf(Opens below)) Not For Loan SIBMH-B-2902
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 BAT (Browse shelf(Opens below)) Available SIBMH-B-2903
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 BAT (Browse shelf(Opens below)) Available SIBMH-B-2904
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 BAT (Browse shelf(Opens below)) Available SIBMH-B-2905

"Examines the use of services marketing as a competitive tool from a uniquely broad perspective. This text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products."

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