Services marketing
Bateson, John E. G.
Services marketing - 4th ed. - New Delhi Cengage Learning 1990 - xvii,468 p.; ill.: 26 cm.
"Examines the use of services marketing as a competitive tool from a uniquely broad perspective. This text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products."
9788131516478
Service industries
Marketing
658.8 / BAT
Services marketing - 4th ed. - New Delhi Cengage Learning 1990 - xvii,468 p.; ill.: 26 cm.
"Examines the use of services marketing as a competitive tool from a uniquely broad perspective. This text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products."
9788131516478
Service industries
Marketing
658.8 / BAT
