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Rural marketing

By: Publication details: Pearson Chennai; New Delhi 2023Edition: 4th edDescription: xxvi, 335 pages: illustrations; 28 cmISBN:
  • 9789356063150
Subject(s): DDC classification:
  • 658.8 KAS
Summary: "Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. Examples from real-world organizations, the author's own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike."
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Item type Current library Collection Call number Status Date due Barcode
Book-Bank Book-Bank Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 KAS (Browse shelf(Opens below)) Available SIBMH-BB-6374
Book-Bank Book-Bank Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 KAS (Browse shelf(Opens below)) Available SIBMH-BB-6375
Book-Bank Book-Bank Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 KAS (Browse shelf(Opens below)) Available SIBMH-BB-6376
Book-Bank Book-Bank Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 KAS (Browse shelf(Opens below)) Available SIBMH-BB-6377
Book-Bank Book-Bank Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 KAS (Browse shelf(Opens below)) Available SIBMH-BB-6378
Book-Bank Book-Bank Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 KAS (Browse shelf(Opens below)) Available SIBMH-BB-6131
Book-Bank Book-Bank Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 KAS (Browse shelf(Opens below)) Available SIBMH-BB-6132
Book-Bank Book-Bank Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 KAS (Browse shelf(Opens below)) Available SIBMH-BB-6136
Book-Bank Book-Bank Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 KAS (Browse shelf(Opens below)) Available SIBMH-BB-6133
Book-Bank Book-Bank Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 KAS (Browse shelf(Opens below)) Available SIBMH-BB-6137
Book-Bank Book-Bank Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 KAS (Browse shelf(Opens below)) Available SIBMH-BB-6134
Book-Bank Book-Bank Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 KAS (Browse shelf(Opens below)) Available SIBMH-BB-6135
Book-Bank Book-Bank Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 KAS (Browse shelf(Opens below)) Available SIBMH-BB-6130
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658.8 KAS Rural marketing 658.8 KAS Rural marketing 658.8 KAS Rural marketing 658.8 KAS Rural marketing 658.8 KAS Rural marketing 658.8 KAS Rural marketing 658.8 KOT Principles of marketing:

"Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. Examples from real-world organizations, the author's own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike."

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