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Principles of marketing

By: Contributor(s): Publication details: Pearson 2018 NoidaEdition: 17th edDescription: xxii, 701ISBN:
  • 9789352865611
Subject(s): DDC classification:
  • 658.8 KOT
Summary: "Updated and streamlined, 'Principles of Marketing', 11th edition, tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field."
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658.8 KOT Principles of marketing 658.8 KOT Principles of marketing 658.8 KOT Principles of marketing 658.8 KOT Principles of marketing 658.8 KOT Principles of marketing 658.8 KOT Principles of marketing 658.8 KOT Principles of marketing

"Updated and streamlined, 'Principles of Marketing', 11th edition, tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field."

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