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Business-to-Business Marketing By Ross Brennan

By: Publication details: SAGE Publication India Pvt. Ltd. New Delhi 2014Edition: 3rdDescription: xx,385 pISBN:
  • 9789386062734
Subject(s): DDC classification:
  • 658.8 BER.B
Summary: Contents Machine derived contents note: 1. Introduction to Business-to-Business Marketing 2. Classifying Customers, Organizations, and Markets 3. Organizational Buying and Buyer Behavior 4. The Legal and Political Environment 5. Concepts and Context of Business Strategy 6. Assessing Customers, Markets, and Competitors 7. Selecting Markets - Segmentation and Targeting 8. Planning and Positioning the Value Offering 9. Pricing Policies 10. Innovation, Productivity, and Competitiveness 11. Business-to-Business Selling 12. Channel Relationships 13. Communicating with the Market 14. Business Ethics and Crisis Management.
List(s) this item appears in: New Arrival December -2019
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Law School, Noida 658.8 BER.B (Browse shelf(Opens below)) Available SLSN-B-13121
Books Books Symbiosis Law School, Noida 658.8 BER.B (Browse shelf(Opens below)) Available SLSN-B-13122

Contents
Machine derived contents note: 1. Introduction to Business-to-Business Marketing 2. Classifying Customers, Organizations, and Markets 3. Organizational Buying and Buyer Behavior 4. The Legal and Political Environment 5. Concepts and Context of Business Strategy 6. Assessing Customers, Markets, and Competitors 7. Selecting Markets - Segmentation and Targeting 8. Planning and Positioning the Value Offering 9. Pricing Policies 10. Innovation, Productivity, and Competitiveness 11. Business-to-Business Selling 12. Channel Relationships 13. Communicating with the Market 14. Business Ethics and Crisis Management.

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