Business-to-Business Marketing
Brennan, Ross
Business-to-Business Marketing By Ross Brennan - 3rd - New Delhi SAGE Publication India Pvt. Ltd. 2014 - xx,385 p.
Contents
Machine derived contents note: 1. Introduction to Business-to-Business Marketing 2. Classifying Customers, Organizations, and Markets 3. Organizational Buying and Buyer Behavior 4. The Legal and Political Environment 5. Concepts and Context of Business Strategy 6. Assessing Customers, Markets, and Competitors 7. Selecting Markets - Segmentation and Targeting 8. Planning and Positioning the Value Offering 9. Pricing Policies 10. Innovation, Productivity, and Competitiveness 11. Business-to-Business Selling 12. Channel Relationships 13. Communicating with the Market 14. Business Ethics and Crisis Management.
9789386062734
Marketing
Business-to-business
658.8 / BER.B
Business-to-Business Marketing By Ross Brennan - 3rd - New Delhi SAGE Publication India Pvt. Ltd. 2014 - xx,385 p.
Contents
Machine derived contents note: 1. Introduction to Business-to-Business Marketing 2. Classifying Customers, Organizations, and Markets 3. Organizational Buying and Buyer Behavior 4. The Legal and Political Environment 5. Concepts and Context of Business Strategy 6. Assessing Customers, Markets, and Competitors 7. Selecting Markets - Segmentation and Targeting 8. Planning and Positioning the Value Offering 9. Pricing Policies 10. Innovation, Productivity, and Competitiveness 11. Business-to-Business Selling 12. Channel Relationships 13. Communicating with the Market 14. Business Ethics and Crisis Management.
9789386062734
Marketing
Business-to-business
658.8 / BER.B
