Business-to-Business Marketing (Record no. 654074)

MARC details
000 -LEADER
fixed length control field 01105 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200103b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789386062734
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter BER.B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Brennan, Ross
245 ## - TITLE STATEMENT
Title Business-to-Business Marketing
Statement of responsibility, etc By Ross Brennan
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc SAGE Publication India Pvt. Ltd.
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent xx,385 p.
520 ## - SUMMARY, ETC.
Summary, etc Contents<br/>Machine derived contents note: 1. Introduction to Business-to-Business Marketing 2. Classifying Customers, Organizations, and Markets 3. Organizational Buying and Buyer Behavior 4. The Legal and Political Environment 5. Concepts and Context of Business Strategy 6. Assessing Customers, Markets, and Competitors 7. Selecting Markets - Segmentation and Targeting 8. Planning and Positioning the Value Offering 9. Pricing Policies 10. Innovation, Productivity, and Competitiveness 11. Business-to-Business Selling 12. Channel Relationships 13. Communicating with the Market 14. Business Ethics and Crisis Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business-to-business
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Symbiosis Law School, Noida Symbiosis Law School, Noida 03/01/2020 175 304.00 658.8 BER.B SLSN-B-13121 03/01/2020 475.00 Books
    Dewey Decimal Classification     Symbiosis Law School, Noida Symbiosis Law School, Noida 03/01/2020 175 304.00 658.8 BER.B SLSN-B-13122 02/06/2020 475.00 Books