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Rural Marketing :Challenges and Opportunities By Dinesh Kumar and Punam Gupta

By: Publication details: SAGE Publications Thousand Oaks 2017Description: xxix,494 pISBN:
  • 9789386062765
Subject(s): DDC classification:
  • 658.8 DIN.R
Summary: Contents Preface Acknowledgements About the authors The rural market Introduction to rural marketing The rural consumer Strategies for rural marketing Rural marketing strategy Marketing approach and rural research Distribution channels for rural areas Pricing and marketing communication in rural markets Marketing for rural areas Agribusiness Marketing of agricultural produce ICT in rural marketing Management of sales force in rural marketing Future of rural marketing Index.
List(s) this item appears in: New Arrival December -2019
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Books Books Symbiosis International ( Deemed University ) Campus Library, Nagpur 658.87 KUM (Browse shelf(Opens below)) Available SIUNG-B-682
Books Books Symbiosis International ( Deemed University ) Campus Library, Nagpur 658.87 KUM (Browse shelf(Opens below)) Available SIUNG-B-683
Books Books Symbiosis International ( Deemed University ) Campus Library, Nagpur 658.87 KUM (Browse shelf(Opens below)) Available SIUNG-B-684
Books Books Symbiosis International ( Deemed University ) Campus Library, Nagpur 658.87 KUM (Browse shelf(Opens below)) Available SIUNG-B-685
Books Books Symbiosis International ( Deemed University ) Campus Library, Nagpur 658.87 KUM (Browse shelf(Opens below)) Available SIUNG-B-686
Books Books Symbiosis International ( Deemed University ) Campus Library, Nagpur 658.87 KUM (Browse shelf(Opens below)) Available SIUNG-B-687
Books Books Symbiosis International ( Deemed University ) Campus Library, Nagpur 658.87 KUM (Browse shelf(Opens below)) Available SIUNG-B-688
Books Books Symbiosis International ( Deemed University ) Campus Library, Nagpur 658.87 KUM (Browse shelf(Opens below)) Available SIUNG-B-689
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Books Books Symbiosis International ( Deemed University ) Campus Library, Nagpur 658.87 KUM (Browse shelf(Opens below)) Available SIUNG-B-691
Books Books Symbiosis International ( Deemed University ) Campus Library, Nagpur 658.87 KUM (Browse shelf(Opens below)) Available SIUNG-B-692
Books Books Symbiosis International ( Deemed University ) Campus Library, Nagpur 658.87 KUM (Browse shelf(Opens below)) Available SIUNG-B-693
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Books Books Symbiosis International ( Deemed University ) Campus Library, Nagpur 658.87 KUM (Browse shelf(Opens below)) Available SIUNG-B-695
Books Books Symbiosis International ( Deemed University ) Campus Library, Nagpur 658.87 KUM (Browse shelf(Opens below)) Available SIUNG-B-696
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658.87 KUM Rural Marketing 658.87 KUM Rural Marketing 658.87 KUM Rural Marketing 658.87 KUM Rural Marketing 658.87 KUM Rural Marketing 658.87 KUM Rural Marketing 658.87 KUM Rural Marketing

Contents
Preface
Acknowledgements
About the authors
The rural market
Introduction to rural marketing
The rural consumer
Strategies for rural marketing
Rural marketing strategy
Marketing approach and rural research
Distribution channels for rural areas
Pricing and marketing communication in rural markets
Marketing for rural areas
Agribusiness
Marketing of agricultural produce
ICT in rural marketing
Management of sales force in rural marketing
Future of rural marketing
Index.

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