Rural Marketing

Dinesh Kumar

Rural Marketing :Challenges and Opportunities By Dinesh Kumar and Punam Gupta - Thousand Oaks SAGE Publications 2017 - xxix,494 p.

Contents
Preface
Acknowledgements
About the authors
The rural market
Introduction to rural marketing
The rural consumer
Strategies for rural marketing
Rural marketing strategy
Marketing approach and rural research
Distribution channels for rural areas
Pricing and marketing communication in rural markets
Marketing for rural areas
Agribusiness
Marketing of agricultural produce
ICT in rural marketing
Management of sales force in rural marketing
Future of rural marketing
Index.

9789386062765


Marketing -- India.
Target marketing -- India.
Poor -- India.
Business planning -- India.
India -- Rural conditions.

658.8 / DIN.R