Rural Marketing (Record no. 654064)

MARC details
000 -LEADER
fixed length control field 01116 a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200103b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789386062765
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter DIN.R
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dinesh Kumar
245 ## - TITLE STATEMENT
Title Rural Marketing
Remainder of title :Challenges and Opportunities
Statement of responsibility, etc By Dinesh Kumar and Punam Gupta
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc SAGE Publications
Place of publication, distribution, etc Thousand Oaks
Date of publication, distribution, etc 2017
300 ## - PHYSICAL DESCRIPTION
Extent xxix,494 p.
520 ## - SUMMARY, ETC.
Summary, etc Contents<br/>Preface<br/>Acknowledgements<br/>About the authors<br/>The rural market<br/>Introduction to rural marketing<br/>The rural consumer<br/>Strategies for rural marketing<br/>Rural marketing strategy<br/>Marketing approach and rural research<br/>Distribution channels for rural areas<br/>Pricing and marketing communication in rural markets<br/>Marketing for rural areas<br/>Agribusiness<br/>Marketing of agricultural produce<br/>ICT in rural marketing<br/>Management of sales force in rural marketing<br/>Future of rural marketing<br/>Index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing -- India.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing -- India.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Poor -- India.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business planning -- India.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element India -- Rural conditions.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-679 01/06/2020   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-680 02/02/2023   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-681 01/06/2020   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-682 01/06/2020   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-683 13/12/2021   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-684 24/01/2024   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-685 03/01/2022   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-686 14/12/2021   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-687 01/06/2020   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-688 01/06/2020   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-689 03/02/2023   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-690 16/03/2021   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-691 02/04/2021   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-692 01/06/2020   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-693 29/12/2021   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-694 03/10/2022   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-695 01/06/2020   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-696 30/12/2022   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-697 01/06/2020   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-698 07/01/2025   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-699 13/12/2021   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-700 03/01/2022   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-701 01/06/2020   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-702 22/12/2022   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-703 01/06/2020   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-704 01/06/2020   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-705 01/06/2020   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-706 01/06/2020   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-707 24/02/2023   Books
    Dewey Decimal Classification     Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 02/03/2020 Venus Book Centre, Nagpur / 15893 550.00 658.87 KUM SIUNG-B-708 31/12/2021   Books
    Dewey Decimal Classification     Symbiosis Law School, Noida Symbiosis Law School, Noida 03/01/2020 175 352.00 658.8 DIN.R SLSN-B-13232 03/01/2020 550.00 Books
    Dewey Decimal Classification     Symbiosis Law School, Noida Symbiosis Law School, Noida 03/01/2020 175 352.00 658.8 DIN.R SLSN-B-13233 02/06/2020 550.00 Books