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Participation marketing : unleashing employees to participate and become brand storytellers / Michael Brito.
Material type:
TextPublication details: London Kogan Page 2018Description: xvi, 238 pages ; 24 cmISBN: - 9780749482107
- 658.827/BRI
| Item type | Current library | Call number | Status | Date due | Barcode |
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Symbiosis Centre for Management Studies, Vimannagar | 658.827/BRI (Browse shelf(Opens below)) | Not For Loan | SCMSUGV-B-14312 | |
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Symbiosis Centre for Management Studies, Vimannagar | 658.827/BRI (Browse shelf(Opens below)) | Available | SCMSUGV-B-14313 |
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| 658.827/BAR Brand protection in the online world : | 658.827/BAR Brand protection in the online world : | 658.827/BRI Participation marketing : | 658.827/BRI Participation marketing : | 658.827 BUS Business Superbrands | 658.827 CHA/BRA 2721 Brands And Firebrands: Insights From Experts | 658.827 DAS/BRA Brand Management ; Perspectives and Practices |
Includes bibliographical references (pages 223-229) and index.
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