Participation marketing :

Brito, Michael,

Participation marketing : unleashing employees to participate and become brand storytellers / Michael Brito. - London Kogan Page 2018 - xvi, 238 pages ; 24 cm

Includes bibliographical references (pages 223-229) and index.

9780749482107


Branding (Marketing)
Marketing--Management.
Management--Employee participation.
Corporate culture.
Employee motivation.

658.827/BRI