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The PR agency handbook / Regina M. Luttrell, Syracuse University, Luke W. Capizzo University of Maryland, College Park.

By: Contributor(s): Material type: TextTextPublisher: Los Angeles : SAGE, [2019]Edition: First EditionDescription: xxi, 279 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781506329055 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 659.2 23
LOC classification:
  • HD59 .L88 2019
Contents:
Agency life -- Working in an agency -- Working with clients -- Starting off on the right foot -- Strategies & tactics -- Managing projects, meetings, and client communication -- Corporate communication: a look at crisis communication and media relations -- Social media: a comprehensive look at what companies need -- Marketing: marketing in a public relations agency -- Branding basics -- Internal communication -- Creative production -- Seo, content marketing & digital marketing -- The business of agency PR -- Client service-the counselor role and seeding creativity -- Entrepreneurship & business development -- Putting it all together -- Public relations tools and templates -- Glossary.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Center for Media & Communication, Vimannagar General Book 659.2/LUT (Browse shelf(Opens below)) Checked out 17/07/2024 SCMC-B-5574
Books Books Symbiosis International University Central Library 659.2 LUT (Browse shelf(Opens below)) Available SIU-B-50180

Includes bibliographical references and index.

Agency life -- Working in an agency -- Working with clients -- Starting off on the right foot -- Strategies & tactics -- Managing projects, meetings, and client communication -- Corporate communication: a look at crisis communication and media relations -- Social media: a comprehensive look at what companies need -- Marketing: marketing in a public relations agency -- Branding basics -- Internal communication -- Creative production -- Seo, content marketing & digital marketing -- The business of agency PR -- Client service-the counselor role and seeding creativity -- Entrepreneurship & business development -- Putting it all together -- Public relations tools and templates -- Glossary.

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