The PR agency handbook / (Record no. 611683)

MARC details
000 -LEADER
fixed length control field 01926cam a2200325 i 4500
001 - CONTROL NUMBER
control field 20365784
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190116120227.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180222s2019 cau b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017049106
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781506329055 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59
Item number .L88 2019
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Luttrell, Regina,
Dates associated with a name 1975-
Relator term author.
245 14 - TITLE STATEMENT
Title The PR agency handbook /
Statement of responsibility, etc Regina M. Luttrell, Syracuse University, Luke W. Capizzo University of Maryland, College Park.
250 ## - EDITION STATEMENT
Edition statement First Edition.
264 #1 -
-- Los Angeles :
-- SAGE,
-- [2019]
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 279 pages ;
Dimensions 24 cm
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- unmediated
-- n
-- rdamedia
338 ## -
-- volume
-- nc
-- rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Agency life -- Working in an agency -- Working with clients -- Starting off on the right foot -- Strategies & tactics -- Managing projects, meetings, and client communication -- Corporate communication: a look at crisis communication and media relations -- Social media: a comprehensive look at what companies need -- Marketing: marketing in a public relations agency -- Branding basics -- Internal communication -- Creative production -- Seo, content marketing & digital marketing -- The business of agency PR -- Client service-the counselor role and seeding creativity -- Entrepreneurship & business development -- Putting it all together -- Public relations tools and templates -- Glossary.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations
Form subdivision Handbooks, manuals, etc.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Capizzo, Luke W.,
Relator term author.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
925 0# -
-- acquire
-- 1 shelf copy
-- policy default
955 ## - COPY-LEVEL INFORMATION (RLIN)
-- xm06 2018-02-22
-- xm06 2018-02-22
-- rm05 2018-10-01 to CALM
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Collection code Total Renewals Checked out Date checked out
    Dewey Decimal Classification     Symbiosis Center for Media & Communication, Vimannagar Symbiosis Center for Media & Communication, Vimannagar 22/06/2019 263 2856.70 4 659.2/LUT SCMC-B-5574 02/07/2024 4081.00 22/06/2019 Books General Book 2 17/07/2024 02/07/2024
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 16/01/2019 224 2902.90   659.2 LUT SIU-B-50180 16/01/2019 4147.00 16/01/2019 Books