The PR agency handbook /
Luttrell, Regina, 1975-
The PR agency handbook / Regina M. Luttrell, Syracuse University, Luke W. Capizzo University of Maryland, College Park. - First Edition. - xxi, 279 pages ; 24 cm
Includes bibliographical references and index.
Agency life -- Working in an agency -- Working with clients -- Starting off on the right foot -- Strategies & tactics -- Managing projects, meetings, and client communication -- Corporate communication: a look at crisis communication and media relations -- Social media: a comprehensive look at what companies need -- Marketing: marketing in a public relations agency -- Branding basics -- Internal communication -- Creative production -- Seo, content marketing & digital marketing -- The business of agency PR -- Client service-the counselor role and seeding creativity -- Entrepreneurship & business development -- Putting it all together -- Public relations tools and templates -- Glossary.
9781506329055 (pbk. : alk. paper)
2017049106
Public relations--Handbooks, manuals, etc.
HD59 / .L88 2019
659.2
The PR agency handbook / Regina M. Luttrell, Syracuse University, Luke W. Capizzo University of Maryland, College Park. - First Edition. - xxi, 279 pages ; 24 cm
Includes bibliographical references and index.
Agency life -- Working in an agency -- Working with clients -- Starting off on the right foot -- Strategies & tactics -- Managing projects, meetings, and client communication -- Corporate communication: a look at crisis communication and media relations -- Social media: a comprehensive look at what companies need -- Marketing: marketing in a public relations agency -- Branding basics -- Internal communication -- Creative production -- Seo, content marketing & digital marketing -- The business of agency PR -- Client service-the counselor role and seeding creativity -- Entrepreneurship & business development -- Putting it all together -- Public relations tools and templates -- Glossary.
9781506329055 (pbk. : alk. paper)
2017049106
Public relations--Handbooks, manuals, etc.
HD59 / .L88 2019
659.2
