EMarketing strategies for the complex sale

By:

Albee, Ardath

Material type: Text

TextPublication details: McGraw Hill 2010 New YorkDescription: 249ISBN:

9780071628648

Subject(s):

DDC classification:

658.872 ALB

Summary: "Web 2.0 has reshaped the role of marketing in the Complex Sales process. Because prospects now have instant access to information about your company and its products-and your competitors-they can make buying decisions without ever communicating with you. Doing what you've always done simply won't work anymore;you must entirely rethink how you attract and compel buying behavior." "With eMarketing Strategies for the."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.872 ALB (Browse shelf(Opens below))	Available		SIBMH-B-10149

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Previous	658.87 PAL Marketing channel strategy	658.87 REY Retail strategy: the view from the bridge	658.871 SPE Lessons from the Nordstrom way : how companies are emulating the # 1 customer service company	658.872 ALB EMarketing strategies for the complex sale	658.872 CHA Digital marketing excellence:	658.872 DEN E-retailing	658.872 RAP Listen first	Next

"Web 2.0 has reshaped the role of marketing in the Complex Sales process. Because prospects now have instant access to information about your company and its products-and your competitors-they can make buying decisions without ever communicating with you. Doing what you've always done simply won't work anymore;you must entirely rethink how you attract and compel buying behavior." "With eMarketing Strategies for the."

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