EMarketing strategies for the complex sale
Albee, Ardath
EMarketing strategies for the complex sale - New York McGraw Hill 2010 - 249
"Web 2.0 has reshaped the role of marketing in the Complex Sales process. Because prospects now have instant access to information about your company and its products-and your competitors-they can make buying decisions without ever communicating with you. Doing what you've always done simply won't work anymore;you must entirely rethink how you attract and compel buying behavior." "With eMarketing Strategies for the."
9780071628648
Internet marketing
Customer relations.
Selling
Computer network
658.872 / ALB
EMarketing strategies for the complex sale - New York McGraw Hill 2010 - 249
"Web 2.0 has reshaped the role of marketing in the Complex Sales process. Because prospects now have instant access to information about your company and its products-and your competitors-they can make buying decisions without ever communicating with you. Doing what you've always done simply won't work anymore;you must entirely rethink how you attract and compel buying behavior." "With eMarketing Strategies for the."
9780071628648
Internet marketing
Customer relations.
Selling
Computer network
658.872 / ALB
